Meet Jenn, your Body After Baby guide.
Jenn helps expecting and new moms identify what they are experiencing, understand what may be happening, and follow a personalized education roadmap before choosing the right support.
Your support guide
From first question to education, then to product when she is ready.
This branded prototype shows how Jenn can route moms through short and long paths without forcing a complete intake.
Mom understands that Jenn is a guide, not a sales funnel.
She selects the problem she feels: back pain, pelvic pressure, swelling, core weakness, C-section recovery, etc.
She can learn now, continue the roadmap, or view support options.
The condition page explains what she may be feeling and why support may help.
The product appears as a logical next step and links back to Shopify.
Each section has a job.
Talk with Jenn
Guided intake that begins with what mom is feeling most.
Build My Roadmap
Personalized education cards based on stage, symptoms, lifestyle, and goals.
Learn About My Body
Interior condition pages make the experience deeper than a product description.
Find Support
NINER, LEXA, CAPA, and other products appear when relevant.
Jenn starts with the condition, then personalizes the path.
Click different chips below to see the roadmap and Shopify product handoff update.
1. What are you experiencing most right now?
2. Where are you in your journey?
3. What does your day look like?
4. What would feel most helpful today?
Your Body After Baby Roadmap
Recommended education links
Support options to explore
Example pages Jenn routes moms into.
Each condition page would eventually use your real product photos, lifestyle images, short video, diagrams, and testimonials.
Back Pain & Postural Changes
Learn why your lower back may feel strained and how posture, core support, and pelvic stability can affect daily comfort.
Lower back discomfort, posture fatigue, difficulty standing, or discomfort carrying baby.
Changes in weight distribution, core demand, posture, and pelvic stability can increase strain.
NINER or Nest during pregnancy; LEXA during postpartum recovery.
Swelling & Compression Support
Learn why swelling and tired legs can happen during pregnancy and postpartum, and how compression support may help daily comfort.
Leg fatigue, mild swelling, heaviness, or discomfort from being on your feet.
Fluid changes, increased pressure, and long periods standing can contribute to discomfort.
CAPA Compression Socks, with related support if back or recovery concerns are selected.
Products appear after education and context.
These cards link back to your existing Shopify store, keeping checkout on mybodyafterbaby.com.